Wednesday, October 7, 2009

Photoshop

I chose this picture that was used in a campus brochure in 2000. Wisconsin wanted to show their diversity so they edited a picture from a 1993 football game by putting a picture of a African American student that was taken in 1994. I chose this particular picture because it shows how even academic institutions can utilize photo shop to produce media that has their desired effect. In this case they obviously could not find a picture representing the diversity on campus so they had to go to the lengths of forging a unique photo to impress prospective college students. This is harmful in multiple ways, because on one account the universities reputation is in jeopardy when they use forgery to try and entice students to go there. But more importantly this photo is harmful to the potential student that is swayed to go to Wisconsin based on the diversity that it is shown to have. It is a lose, lose situation and it is completely disrespectful to anyone who has to look at this photograph and realize how Wisconsin is insulting their intelligence with such trickery.

5 comments:

  1. Wow! It is wierd to think that even Universities manipulate photographs. And to think about how many college brochures I looked at regarding diversity. I wonder if any of those photographs were altered? Nice analysis

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  2. I agree that this picture is harmful to the reputation of the University of Wisconsin.

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  3. I think that this was not very smart on the Universities part. Now that people know the University did this it really makes them look bad.

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  4. I agree that the picture is disrespectful and Wisconsin should be ashamed of themselves.

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  5. Utterly absurd. Is it really that hard to take a new picture with an actual african american?

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